Hi, I’m Ayushi,

I’m a UX designer, systems thinker, fitness enthusiast and an avid crafter.

I grew up in New Delhi, India- a city of over 30 million people- with a constant state of vibrant, organized chaos. It is a masterclass in high-density navigation and taught me early on in life to find patterns in complexity.

My path to UX was anything but linear. I started my career in Quality Assurance (@S&P Global), moved into Software Development (@Amazon), and eventually found my home in UX Design. It was during my grad school days, working in an HCI Research Lab, that my “Why” became undeniable. I wanted to create experiences that are deeply meaningful to humans, while hiding away all the technical complexities. This allowed me to transform my engineering grit into a research-led design practice.

Currently, at AWS, I lead strategic initiatives to humanize complex technical backends for database services like DynamoDB and RDS.

My design philosophy: I design with intention. My "why" is rooted in the belief that users shouldn’t have to speak the language of the machine to get value from it. My focus is at the strategic intersection of user advocacy and business growth- architecting scalable frameworks that bridge the gap between technical feasibility and ecosystem health. These days, I’m experimenting with vibe coding to quickly move from concept to reality.

Outside of work, I’m likely found at a Muay Thai gym or lost in a crochet or some other crafting project. I find meditative peace in the discipline of martial arts and the repetition of crafting- both requiring mindfulness and intention in every move.