Hi, I’m Ayushi,

I’m a UX designer, systems thinker, and recovering engineer.

I grew up in New Delhi, India- a city of over 30 million people in a constant state of vibrant, organized chaos. It is a masterclass in high-density navigation and taught me early on in life to find patterns in complexity.

My path to UX was anything but linear. I started in Quality Assurance at S&P Global, moved into Software Development at Amazon, and eventually found my home in design - not because I planned it that way, but because I kept chasing the problems that felt most meaningful. It was in grad school, working in an HCI research lab, that it clicked: I wanted to build experiences that feel effortless to use, even when the technology underneath is anything but. Having lived on the engineering side first turned out to be the best thing that could have happened to me as a designer.

Today I lead design at AWS, working on some of the hardest UX problems in enterprise tech - humanizing infrastructure products like DynamoDB and RDS that millions of applications depend on, and shaping how AWS developers will collaborate with AI.

My design philosophy is simple: users shouldn't have to speak the language of the machine to get value from it. Everything else - the research, the systems thinking, the functional prototypes I build to test ideas before a single line of production code is written - is in service of that belief.

Outside of work, I’m likely found at a Muay Thai gym or lost in a crochet project or some other crafting project. I find meditative peace in the discipline of martial arts and the repetition of crafting- both requiring mindfulness and intention in every move.